Privacy Policy

Last updated: 19 October 2026

This Privacy Policy explains how Artovelle Studio LLP, trading as Canvas Groove ("Canvas Groove", "we", "us", "our"), collects, uses, shares and protects your personal data. It applies when you visit www.canvasgroove.in (the "Site"), place an order, upload artwork, or contact us by email, phone or WhatsApp.

We handle personal data in line with the Digital Personal Data Protection Act, 2023 (DPDP Act) and the rules made under it, the Information Technology Act, 2000 and the rules made under it, and the Consumer Protection (E-Commerce) Rules, 2020.

1. Who is responsible for your data

Artovelle Studio LLP is the Data Fiduciary: we decide why and how your personal data is processed.

• Address: A-13, 3rd Floor, Mayapuri Industrial Area Phase-1, New Delhi, South West Delhi, Delhi – 110064, India
• LLPIN: ACW-8221 | GSTIN: 07ACNFA8896K1ZG
• Email: info@canvasgroove.in
• Phone / WhatsApp: +91 99585 11990 (Mon–Sat, 10 am–6 pm)

2. What we collect

Information you give us

• Order and delivery details: name, phone number, email address, shipping and billing address, and order notes.
• Artwork and uploads: photos, designs and images you upload to be printed, plus any crop, size or colour choices you make in our editor.
• Measurements: the dimensions of your fridge, door, wall or other surface.
• Messages: what you send us by email, through the contact form, by phone or on WhatsApp, including photos of products you've received.
• Reviews: ratings, comments and photos you post on the Site.
• Newsletter: your email address, if you subscribe.

Information collected automatically

• Device and usage data: IP address, browser and device type, approximate location (city level), pages viewed, clicks, time on page, and how you arrived at the Site.
• Cookies and similar technologies: see Section 6.

Payment information

Payments are processed by Razorpay. We receive only the payment status, transaction ID and payment method type (for example UPI or card). We do not collect or store your full card number, CVV, UPI PIN or net-banking password.

We do not knowingly collect sensitive personal data such as health, financial account or biometric information.

3. Why we use your data

We use your data only for the purpose it was collected for, and we do not sell your personal data to anyone.

4. Your photos and artwork

We know the photos you upload are personal, often of family, children or your home.

• Only staff who prepare, print and quality-check your order, and the people who handle any support request about it, can see your uploads.
• We do not use your photos in our marketing, website, catalogue or social media without your separate written permission.
• We keep your uploaded files for up to 3 months after delivery, so we can reprint if something goes wrong. After that we delete them from our systems. If you want them deleted sooner, email info@canvasgroove.in. Before you request this, note that we can't reprint an order once its files are deleted.

5. Who we share data with

We share personal data only as needed to run the business, with service providers who are bound to protect it:

• Courier and logistics partners: name, phone and address, to deliver your order.
• Razorpay: to process payments and refunds.
• Hosting and IT providers: the servers and cloud services that run the Site, store order data and run our WhatsApp support system.
• WhatsApp (Meta): when you chat with us on WhatsApp, your messages are handled by WhatsApp. They are also stored in our customer-support inbox so we can reply and follow up on your order.
• Google (Google Analytics / Google Tag Manager): website traffic and usage measurement.
• Microsoft Clarity: records how visitors use the Site, such as clicks, scrolling and mouse movement, through heatmaps and session replays. This helps us find and fix problems. Clarity is set to mask text you type into form fields.
• Meta (Facebook / Instagram) Pixel and Conversions API: to measure our ads and show Canvas Groove ads to people who visited the Site. Where we send contact details such as email or phone to Meta for ad matching, they are hashed (scrambled) before sending.
• Government and legal authorities: when required by law, a court order, or for tax and GST compliance.

Some of these providers may store or process data on servers outside India. Where that happens, we transfer data only as allowed under Indian law.

6. Cookies and tracking

Cookies are small files stored on your device. We use:

• Essential cookies: needed for the cart, checkout and security. The Site cannot work without them.
• Analytics cookies: Google Analytics and Microsoft Clarity, to understand how the Site is used.
• Advertising cookies: Meta Pixel, to measure and personalise ads.

Analytics and advertising cookies are switched on when you use the Site. By continuing to browse, you agree to their use. If you do not want them, you can opt out at any time:

• Browser settings: block or delete cookies, or use private/incognito mode. Blocking essential cookies may stop the cart and checkout from working.
• Google Analytics: install the Google Analytics Opt-out Browser Add-on (tools.google.com/dlpage/gaoptout).
• Meta ads: change your ad preferences in Facebook or Instagram settings (Settings → Accounts Centre → Ad preferences).
• Microsoft Clarity: block cookies from clarity.ms in your browser settings, or use a tracker-blocking browser extension.

Opting out of analytics or advertising cookies does not affect your ability to browse or place orders.

7. How long we keep data

• Order and invoice records: for the period required by GST, income-tax and LLP laws (generally at least 8 years).
• Uploaded artwork: up to 3 months after delivery (see Section 4).
• Support chats and emails: up to 6 months after your last interaction, unless needed for an open complaint or a legal reason.
• Newsletter data: until you unsubscribe.
• Analytics data: as set by the respective provider, generally 12–26 months.

When data is no longer needed, we delete or anonymise it.

8. How we protect your data

We use reasonable security measures, including HTTPS encryption on the Site, restricted staff access, password-protected systems, and trusted payment and hosting providers. No method of transmission or storage is 100% secure. If a personal data breach occurs, we will notify affected users and the Data Protection Board of India as required by law.

9. Your rights

Under the DPDP Act, you have the right to:

• Access: get a summary of the personal data we hold about you and how we use it.
• Correction and updating: fix inaccurate or incomplete data.
• Erasure: ask us to delete your data, except where we must keep it by law (for example GST invoices).
• Withdraw consent: at any time, for example by unsubscribing from emails or opting out of analytics and advertising cookies (see Section 6). Withdrawing consent does not affect processing already done.
• Grievance redressal: complain to our Grievance Officer (Section 12).
• Nominate: name another person to exercise these rights on your behalf if you die or become incapacitated.

To use any of these rights, email info@canvasgroove.in with the subject "Privacy Request — Canvas Groove". We may need to verify your identity before acting on the request.

If you are not satisfied with our response, you can complain to the Data Protection Board of India.

10. Children

The Site is meant for adults. We do not knowingly collect personal data from children under 18. A parent or guardian should place orders on a child's behalf. If you believe a child has given us personal data, contact us and we will delete it.

11. Changes to this policy

We may update this Privacy Policy from time to time. The "Last updated" date at the top shows the latest version. If we make significant changes, we will post a notice on the Site.

12. Grievance Officer

In accordance with the DPDP Act, 2023, the Information Technology Act, 2000 and the rules made under it, and the Consumer Protection (E-Commerce) Rules, 2020:

• Name: Lovish Taneja
• Designation: Designated Partner
• Address: Artovelle Studio LLP, A-13, 3rd Floor, Mayapuri Industrial Area Phase-1, New Delhi, South West Delhi, Delhi – 110064, India
• Email: info@canvasgroove.in (subject line: "Grievance — Canvas Groove")
• Phone / WhatsApp: +91 99585 11990
• Hours: Mon–Sat, 10 am–6 pm

We acknowledge complaints within 24 hours and aim to resolve them within one month of receipt. You can also reach us through our contact form.

See also our Terms of Use, Shipping Policy and Returns & Refund Policy.